Retailers just got a new brand sollution from one of the biggest ( if not the biggest ) company handling ERP software, Microsoft. The aforementioned company is diving more and more into this marketing, trying to get control over what is sold to most of the companies in managind their internal resources. ERP states for enterprise resource planning and it`s basicly a way for companies to keep track of what is happening "inside" their house.
Dynamics AX for Retail consists of core AX ERP functionality, along with technology Microsoft acquired earlier this year. Personally I am not sure if this sollution will bring a lot of new features, since Microsoft have already some softwares that fit perfectly for retailers and some of them will see no reasons in buying a new, extremly expensive license just for the fun of it. Why replace something that still works just fine ?
Maybe one of the way Microsoft will make part of the actuall clients change to their new product is by offering a set of discounts and by cutting off support on the old application, even if it`s still functional whitout many breaking points. Yet, the new customers may need a lot of work on persuation. But, as in other cases, Microsoft partners will probably be doing this part of the task, also. Microsoft partners have traditionally played a key role in its ERP strategy, providing customizations and additional features on top of the core ERP application, but also handle the promotion and even sales of the new products.
I guess there is nothing else to do but to wait and and see how the retaillers will react to this new face in ERP softwares world.
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