How important is information for a webmaster/online shop owner

In order to open up a new online store you, as a webmaster, need some informations. You cannot do this without prior analysis and consultancy. Because this is how things work - you get the data, check the market and after that start the business. Otherwise, you might just fail before you even start selling.

If until this moment you were afraid of not knowing what software to use in order to launch the site, then you should start worry about ROI, PPC and organizing a promotion campaing. You need to know about ecommerce search engine marketing, otherwise you will be unable to manage the store right.

You must understand that the development is just the first step and that it will take a long road to get the selling started.